ONU's Social Media Workshop

-

            On Friday, March 22, Ohio Northern University’s PRSSA hosted its annual Social Media Workshop. The day started with hearing from the keynote speaker before breaking to begin the first session of the workshop. The workshop was split into four blocks, with each session having two speakers presenting simultaneously – one speaker would be in the Activities Room while the other in the Bear Cave. 

            Amy Hertsenberg, the keynote speaker, gave what I found to be one of the most interesting presentations. She discussed all things AI – the powers of AI, how she uses it as a tool in her work, how we can use it, how it is changing the way we work, etc. Hertsenberg puts an emphasis on the idea of ‘hyper-personalization’ using AI technology throughout her presentation. This idea stems from the fact that AI has changed the way we gather information of a customer base. This information allows for a better understanding of customers and communication to customers such as 24/7 customer support, which in turn also generates more revenue.

            AI also creates time and space in the day-to-day life of digital marketers. You can create graphics on canvas, use ChatGPT to meal prep for the week or even do a color theory test to figure out what tones compliment you best. Hertsenberg expresses that AI gives you time to do the things you love and speeds up the time on things you don’t. Because of how AI is changing digital marketing there is now a shift in responsibilities, an emphasis on data interpretation, a focus on creativity and innovation and allowance for continuous learning and adaptation. AI will always require a human touch to ensure it is given the proper information and does what is being asked correctly.

            Although it seems like this new up and coming tool, it is becoming more and more common in digital marketing. Many people have expressed doubt and fears regarding AI, but it is here and not going anywhere. When it comes to AI, especially with digital marketers, it is better to get on the bus than be left at the bus stop. Hertsenberg states, “AI will not take jobs from digital marketers, but digital marketers that use AI will take jobs from digital marketers that don’t use it.” At the end of the presentation, we were left with a quote that really stuck with me that I want to leave with you all, “What is extraordinary today will be expected tomorrow.” 

Comments

  1. Kayleigh JarkowskyMarch 27, 2024 at 12:38 PM

    I was really intrigued with what the keynote speaker was talking about! I thought it was a great way to start the workshop off with a bang. Personally I do not know a lot about AI so I thought it was cool to learn more about it! I liked how Amy talked about how marketers have to be ready and willing to adapt to AI and how it will shift our responsibilities.

    ReplyDelete
  2. Isaac MorrisonMarch 27, 2024 at 2:52 PM

    I thought the key note speaker was really good. She was very well prepared, and executed her presentation perfectly. Whenever I see that someone is going to talk about AI i tend to be a little hesitant to listen as I feel like it is talked about so much. But I feel like I learn something new every time I hear about it. I loved the examples for her emphasis on hyper-personalization. I never heard about people using it the ways she did and it was very interesting.

    ReplyDelete
  3. Drew GavinMarch 27, 2024 at 9:11 PM

    I agree that the Key note speaker was very interesting. AI is only going to become more relevant as we understand more. I thought it was funny and ironic how she used AI to make a presentation about AI. I also agree that last quote is very true and is something to keep in mind for trends.

    ReplyDelete

Post a Comment

Popular Posts

Social Media Impact

-
Image
      Social media is a widely used tool today and is constantly continuing to change and develop. With how prominent social media is today in society, it's crazy to think about how there was a time before it, or even just how the use of it has changed from when it was first introduced.     Social media has always been used to connect people and network in a way. When platforms such as Twitter, Facebook, and Instagram first came out many people used it to stay connected to those around them and in their community such as family and friends. While many people still do use social media for this, it also is used now to connect people to employers, companies/businesses, products, etc.       It has even become a tool in many workplaces and now something that is being studied and taught in some universities. Social media has impacted different lines of work and is used daily, such as in careers in marketing and public relations. It has changed the way many companies even advertise their
Read more

Is It Summer Yet?

-
Image
                         As the final weeks of the spring semester drag on, the boredom of endless assignments and exams has me anxiously waiting for summer freedom. The thought of waking up without the burden of early classes, tedious homework and stressful deadlines becomes an increasingly tempting fantasy. I can almost taste the refreshing lemonade, feel the warm sun on my face and hear the laughter of my friends as we enjoy the long, lazy days. The thought of trading textbooks for beach reads, pencils for pool floats and classrooms for backyard barbecues fills me with excitement. Although I know there are still a few weeks, my mind has already wandered to the carefree bliss that awaits on the other side.                Each day, I find myself counting down the few weeks that remain until the glorious summer break. The relentless grind of classes, assignments and exams has left me absolutely exhausted. My eyes are fixed firmly on the finish line, yearning for the freedom and rejuv
Read more

Buhi Simternship

-
Image
Over the course of this semester, I have worked on and completed a simulation internship for my social media class. The ‘simternship’, as Stukent calls it, was comprised of 12 rounds that were broken up into four sections. With each section containing three rounds, the sections consisted of the following: organic social posts, paid social posts, social media influencers, and the combination of all three at once. During the first three rounds of the simternship, I did not do as well as I would have liked with organic posts. I tried to keep the number of posts and money spent on media for posts fairly equal between platforms. This tactic did not play out too well for me because some platforms did not generate as much revenue as I had spent on media for them. However, I gave myself some grace because it was still early-on, and I wanted to allow myself to learn which platforms perform the best and which ones I should optimize more throughout the rest of the simulation. So, when it came t
Read more