From Blogging To Vlogging

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  Throughout chapter 12 the book discusses blogs, vlogs, and podcasts. While reading this chapter I kept finding myself thinking about the evolution on influence on social media, specifically through these three channels. 

  

  For example, when blogs first started many people used them for personal use similar to social media outlets such as Instagram and Facebook to stay connected to others. While blogs are still used for this purpose, many people today that regularly use blogs are businesses or people who have already made a name for themselves in the media. Unlike some social media outlets, blogs don't have the same ability to reach mass audiences as say TikTok's 'For You' page. 

 

    As social media grew, we saw a shift from blogging to vlogging as content creators started posting on YouTube. This chapter even mentions Casey Neistat who was a very popular YouTuber, along with many other creators, due to his infamous daily vlogs. Similar to TikTokers today, YouTubers had a lot of influence on the younger generation at the time. Vlogging is still popularly used today, on TikTok or Instagram Reels different creators and even businesses will make "A Day in My Life" or "Come Along with   Me To ____" content, which is simply, in retrospect, vlogging. 

 

    Now we notice that a lot of different creators are starting Podcasts and although they have been around awhile, they have recently been gaining popularity. As viewers we want to be able to know these creators on a personal level and podcasts allow for constant conversation which in turn allows us to really get to know the creator. This can create loyal fanbases due to that feeling that they know the creator on a deeper level, or even think of them as one of their friends.  
 

Comments

  1. Landon SawyerFebruary 1, 2024 at 11:01 AM

    I agree with everything you said and it's almost as if people use vlogging to kickstart their career in the YouTube realm. Many people realize that their personalities are appealing and want to showcase that to gain a following of supporters. You make a good point when it comes to the "Day in the Life" vlogs. Everyone wants to see how their favorite YouTuber or TikToker go about their days.

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