Advantages of Analytics

Chapter three explores different social media strategies and tactics to help maximize social media marketing and advertising efforts. Things such as creating personas, performing social media audits, having a content strategy, etc. can boost the engagement on your posts and grow your brand’s social media presence.

Paying attention to the analytics of your posts can help you to be more aware of what days/times to post that will result in the highest engagement, the demographics of your audience so you can formulate content marketed specifically to them, which platforms reach the most users, what type of content does best on each platform, etc. Analytics provide a plethora of details pertaining to the state of your social media, and if you understand how to interpret them correctly, you are able to use them to your advantage to help boost your account(s).

Step three, of the ten steps discussed in this chapter, dives further into this by giving specific aims such as establishing goals, objectives, and metrics. The biggest takeaway to remember with these is that each goal must have measurable objectives and metrics. By having a goal with specific objectives outlines to work towards, you are able to gauge exactly how good or bad a marketing effort was and have a clearer idea of what works and what doesn’t work for your brand.

I have found the use of interpreting post analytics to be very useful in my own work as well. In my personal experience, it can be difficult determining my target audience online because I do social media work for a golf course whose customer demographic ranges from 15-60, all with different incomes, personalities, gender, etc. With a customer demographic that varies this widely, I wasn’t sure exactly who was my target audience on social media. Based off the industry the company is in, I would have assumed across all platforms the audience is middle-aged, working-class men. However, that was not the case. By looking at the analytics I was able to see that majority of our audience on Instagram is female, aging between 19-30, while majority of our audience on Facebook is male, aging 28-46. Discovering this helped us to formulate content to post on each platform that targets each of those two audiences, which increased engagement and activity.

If anyone has similar experiences with fist-hand use of analytics in social media, in what ways have you been able to use them to your advantage? Do you use them at all? Working for local/small companies I have found that some people do not pay attention to them as much as I would have thought. Do you think analytics are important for all companies, or only the bigger brands with more ‘well-known’ names?

Comments

Last Week at ONU

As I wrap up this week, I am so so so so SO excited to leave. But that’s obvious, I’ve been talking about leaving for summer for the past four weeks. Anyway, to share my last week here at ONU for my sophomore year, I’ll have bring you all back about a week. Last Thursday, my mom came down to Ada and took my boyfriend and I out to dinner. It was amazing to see my mom because I haven’t seen her since I went home for my birthday, which was a little over a month ago. That was also the last time, and only time actually, her and my boyfriend saw each other. So, dinner was really nice to catch up on, especially considering on my birthday there was a bunch of people out with us, so it wasn’t the easiest to converse with one another. This week's flowers! The rest of the week has been spent preparing to leave. Not so much ‘packing’ as in preparing, I still have not...

August: Moves, Accidents and Vacations!

As my first blog back, I thought I would walk you through my very hectic last month of summer. On Aug. 2, my mom told me she was moving in 30 days. She was very excited about it, and I also thought it would be fun. However, I quickly realized that I was leaving for Florida on Aug. 13 and moving back to school almost immediately after returning. That meant I had about a week and a half to go through everything I owned. It’s also important to note that I am not moving back home after I graduate in May — I’m moving to Florida. So it wasn’t as simple as packing and moving my things. It was a cleanout of everything I owned. I don’t know how I managed to get it done, but by the time I left for Florida everything of mine was already pitched or packed. I then, thankfully, went on to have the most relaxing vacation. My boyfriend and I are long distance — he lives in Florida — so we decided to have a little getaway before we both begin our last years of school. Naples Pier, FL We went t...

Move-Out Stress

As the semester winds down, I can't help but feel a sense of relief washing over me. I've nearly completed all of my major assignments for the semester, and it's like a weight has been lifted off my shoulders. The last few weeks have been a whirlwind of endless papers, presentations, and projects, but I know it won’t be long before I won’t have to think about school anymore – or for a few months at least. However, just as the stresses of school have left my mind, I find myself with a new worry. I have absolutely no idea how I am going to get all of my stuff home. As I look around my room, I constantly think to myself, “This is not going to all fit in my car.” I am more worried about the bigger things, such as my fridge, my chair, and my TV. But, luckily, my brother lives in Ada so I am hoping I can just leave those things at his house until the weekend following move-out, since my family will be here for his graduation. Even b...

Christine's Column

Search This Blog