Facebook Finds

-

While reading Chapter 4, Marketing with Facebook, there were pieces of information that stuck out to me and surprised me regarding the platform. I am aware that Facebook has been around for quite some time, as it was one of the first widely used social media platforms created, and has continuously grown since being founded. However, considering the rapid growth in popularity of other social media outlets over recent years, such as TikTok and Instagram, I found it shocking that Facebook is the largest and most used platform. 

The main reason I found this surprising was due to the fact that other apps allow creators the possibility to create careers off of their followers and can obtain a platform within the network (e.g. Instagram models and TikTok influencers). Whereas accounts with larger followings on Facebook are typically companies/brands who have already established a name in the public's eye. It is not common to see an individual "blow up" on Facebook the same way we often see it happen on TikTok or Instagram. 

Along with Facebook being the largest platform, I was also caught off guard by the fact that its primary audience demographic consists of males and the largest age range is 25-34-year-olds. Although I know Facebook Marketplace is definitely popular amongst men, I would have thought the demographic was comprised of primarily females. The people I know of who are most active on Facebook are typically mothers and older generations. My mom, as well as most of my friends' moms, are who I always see posting on the app, updating friends and family about their children, activities they do and simply their life in general. Older generations also are on Facebook above all other platforms because they typically do not want to take the time to set up accounts and to learn how to maneuver through new platforms, it is easier for them to simply stick to the one that they are used to. On the other end of the scale, younger generations are more prone to acquiescing new platforms as they arise. The interest in what the app is/can do and the want of being included socially in society outweighs factors that might deter younger people from trying new trends, such as new social media outlets. 


Comments

Post a Comment

Popular Posts

Social Media Impact

-
Image
      Social media is a widely used tool today and is constantly continuing to change and develop. With how prominent social media is today in society, it's crazy to think about how there was a time before it, or even just how the use of it has changed from when it was first introduced.     Social media has always been used to connect people and network in a way. When platforms such as Twitter, Facebook, and Instagram first came out many people used it to stay connected to those around them and in their community such as family and friends. While many people still do use social media for this, it also is used now to connect people to employers, companies/businesses, products, etc.       It has even become a tool in many workplaces and now something that is being studied and taught in some universities. Social media has impacted different lines of work and is used daily, such as in careers in marketing and public relations. It has changed the way many companies even advertise their
Read more

Is It Summer Yet?

-
Image
                         As the final weeks of the spring semester drag on, the boredom of endless assignments and exams has me anxiously waiting for summer freedom. The thought of waking up without the burden of early classes, tedious homework and stressful deadlines becomes an increasingly tempting fantasy. I can almost taste the refreshing lemonade, feel the warm sun on my face and hear the laughter of my friends as we enjoy the long, lazy days. The thought of trading textbooks for beach reads, pencils for pool floats and classrooms for backyard barbecues fills me with excitement. Although I know there are still a few weeks, my mind has already wandered to the carefree bliss that awaits on the other side.                Each day, I find myself counting down the few weeks that remain until the glorious summer break. The relentless grind of classes, assignments and exams has left me absolutely exhausted. My eyes are fixed firmly on the finish line, yearning for the freedom and rejuv
Read more

Buhi Simternship

-
Image
Over the course of this semester, I have worked on and completed a simulation internship for my social media class. The ‘simternship’, as Stukent calls it, was comprised of 12 rounds that were broken up into four sections. With each section containing three rounds, the sections consisted of the following: organic social posts, paid social posts, social media influencers, and the combination of all three at once. During the first three rounds of the simternship, I did not do as well as I would have liked with organic posts. I tried to keep the number of posts and money spent on media for posts fairly equal between platforms. This tactic did not play out too well for me because some platforms did not generate as much revenue as I had spent on media for them. However, I gave myself some grace because it was still early-on, and I wanted to allow myself to learn which platforms perform the best and which ones I should optimize more throughout the rest of the simulation. So, when it came t
Read more