Twitter, Sorry...X

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X, previously known as Twitter, was originally created with the intent of being an SMS based communications platform where people can stay updated on each other’s lives by posting status updates. The app was first launched in 2006 and by 2012 it had grown to over 185 million users. Ten years later, Elon Musk bought the platform for $44 billion and in July of 2023 the site’s name was changed to X. Along with the name, Musk made other changes to the app including allowing the return of previously banned accounts. Musk makes it evident in the media that he is an advocate for free speech and wanted a platform that was a place for free commentary.


            After deterring from the popularly known name, Twitter, to X there was an uproar of confusion among users. The features in the app coincided with the name and had an overall bird-theme to the entire outlet and so when the name was changed…did everything we know change? ‘Tweets’ are now simply posts or status updates and shares are now reposts.

Despite the backlash, the platform attracts over 368 million monthly users with more than half a billion posts sent and shares per day. What started as a place for friends to interact with each other has turned into a worldwide social networking site for daily news, sports, and politics. I personally do not use X as one of my main social media platforms, however I do occasionally scroll through the app, primarily using it to see popular culture news and celebrity drama.

I felt indifferent about the app’s rebranding. The main reason I even had Twitter was to be able to see alerts for snow days and other cancelations from my high school. What do you think about the rebrand from Twitter to X?

Comments

  1. Landon SawyerMarch 7, 2024 at 11:37 AM

    "X" is the most inconvenient app name. It's almost as if he was under the influence when he made the change. We all woke up one morning and saw that Twitter was no longer Twitter and is now just one letter. From a marketing stand point, it's very smart. It brought lots of attention to the app and increased popularity. But Most would agree that it was super unnecessary.

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